WHAT’S NEW FOR 2010 FROM

FASHION ANGELS ENTERPRISES

 

Milwaukee, WI (August 27, 2009) - Fashion Angels Enterprises has their finger on the pulse of what the next hot trend for girls will be. The creative forces at the growing tween lifestyle company have looked into their crystal ball and have come up with new products and lowered prices for 2010. Some of the items Fashion Angels plans to produce in 2010 include additions to their recently debuted Crazeraser line, the Fashion Angels Sketch Portfolio Series, and the hotter-than-hot Project Runway design kits. Fashion Angels is also going to offer better pricing on some of their current best selling items, such as the Jet Settin’ Fashion Design Sketch Book, which is a big bonus for store owners. “Starting out as retailers has given us a great advantage as manufacturers because we can look at each product we create from both angles,” said Fashion Angels’ President and CEO, Mark Miller. “We know what retailers are looking for, and right now that is value. I think our line up of products for next year gives the price points retailers and their customers will be looking for, with all of the same high quality and high play value that Fashion Angels is known for.” The Fashion Angels brand has taken off and interest in the company is soaring. The always on-trend company is finalizing what the next “it” product will be that all young girls will be looking for next year. Here is a preview of some items that are in the works for Fashion Angels Enterprises in 2010.

 

 

              Fashion Angels recently added their spin on the collectible puzzle eraser trend with their line, Crazerasers. The company started shipping Series 1 of Crazerasers in mid-August, and has plans for Series 2 to be on store shelves in October. There will be a new Series of Crazerasers out every three months, adding to the collectibility aspect of the line. With retail prices like $0.40 for a single Crazeraser, and $1.20 for a set of 4 Crazerasers, the line is sure to present some stiff competition. As a sneak peek, Series 2 of erasers will take on that fun, funky and fashion-minded theme that Fashion Angels is known for, with purse, shoe, and make up themed erasers. Don’t worry, there will be a few erasers that boys will want as well, such as monsters and a humorous toilet plunger eraser.

 

 

         Fashion Angels began offering their Fashion Design Sketch Portfolio and Make Up and Hair Design Sketch Portfolio in early 2009. The two were a smash hit and retailers are clamoring for more. In 2010, Fashion Angels will add several half size versions of the Sketch Portfolios, with a focus on sketching a particular theme. Among the themes set for store shelves will be a Flower Power Sketch Portfolio to design Boho chic fashions and accessories, and a Glitz and Glam Sketch Portfolio to draw the perfect collection for a night out on the town. All the portfolios have stencils and easy to follow tips and tricks for shading techniques to make any girl’s portfolio book look like it was drawn by a professional. Project Runway The smash hit reality show, Project Runway, has been a perfect licensing fit for Fashion Angels, and they are continuing to add more kits for 2010. With the success of the Fashion Angels brand of Sketch Portfolios in the signature pink packaging, there are going to be Project Runway versions in the black packaging and a little more runway edge. There will also be a new addition to the line: The Project Runway Light Box Fashion Design Set. Girls will use the mini light box to trace clothing outlines onto their model sketch pads. Then, using the included deluxe design guide, they can learn tips on how to add color and embellishments to their sketches to make the ultimate dream wardrobe.

 

Party Central by Fashion Angels is designed with the perfect mix of stationary, craft, and bath items to add the finishing touch to any tween girl’s party. Some of the adorable new items for Party Central in 2010 include yummy dessert-shaped lip glosses, turtle and whale pencil sharpeners, sparkly duck key rings, sequin peace coin purses, and for the inner rock star in everyone - bath gel in a microphone shaped container, and fishnet gloves. With retail pricing at $1.99, Party Central is an easy impulse item for any store. Design a Heavenly Wardrobe In case you haven’t seen the latest addition to the Design a Heavenly Wardrobe series, the Equestrian Wardrobe set has been a popular addition in 2009. The series also earned accolades from retailers for the easier to display smaller size, and smaller price points. The packaging for 2010 will take on another hip transformation, using the update to the Fashion Angels packaging colors to a chic pink and black. The in-house creative team at the Milwaukee-based Fashion Angels Enterprises has more products in store for 2010. They have kept some items under wraps for grand reveals at the Fall Toy Preview and at next February’s Toy Fair. It takes time to dream up what will be the next craze for tween girls will be, but whatever the process they have taken thus far has proved to be a success.

 

About Fashion Angels Enterprises:   The Milwaukee-based, Fashion Angels Enterprises, was established in 1998, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses a complete doll line, Career kits, an eco-friendly line, Project Runway license, jewelry line, handbags and pet products. They have been featured in several trade publications as well as W Magazine, Vogue, InStyle, Family Fun, Toy Tips, and many other magazines. They are carried by over 6,000 specialty toy and boutique retailers in the U.S. and are distributed globally.

 

Milwaukee, WI (August 4, 2009) - Fashion Angels Enterprises has gone a little crazy - don’t worry; it’s not serious. The tween lifestyle company is putting its spin on the popular Japanese eraser craze with their new line called Crazerasers.

 

The adorable Crazerasers combine fun and functionality, and they come in shapes tweens will love. The miniature, collectible eraser line is more than meets the eye - they are also puzzles that can be taken apart and reassembled. Each piece is not a single solid item, but two or more separate pieces that fit or stack together to form everything from a hamburger to a screwdriver. ”

 

The eraser trend is already underway, and we are jumping in with our own twist on this phenomena,” says Fashion Angels president, Mark Miller. “We are stepping up to the plate and offering an always changing line to provide that unique collectible aspect, with very competitive pricing. Crazerasers are going to offer some uniquely Fashion Angels erasers in future series.”

 

Crazerasers are set to be on store shelves in mid-August, making them a perfect addition to the back-to-school shopping excitement.

 

About Fashion Angels Enterprises:

The Milwaukee-based, Fashion Angels Enterprises, was established in 1998, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses a complete doll line, Career kits, an eco-friendly line, Project Runway license, jewelry line, handbags and pet products. They have been featured in several trade publications as well as W Magazine, Vogue, InStyle, Family Fun, Toy Tips, and many other magazines. They are carried by over 5,000 specialty toy and boutique retailers in the U.S. and are distributed globally.